80%

of users recall a video ad they viewed in the past 30 days

92%

of mobile video consumers share videos with others on social media

90%

of users say that product videos are helpful in their decision process

Marketing Statistics
Who Uses Video
  • Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for marketers jumped from 8% to 58% in 2014  alone, while the number of videos published on Facebook has  increased by year after year.
The Value of Video
See the Benefits
  • Social media posts that contain videos boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. Not only are more people seeing your content as a result of video, but they’re actually engaging more with it, too.
  •  Hubspot

Expert Opinion

Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.

Content is King

More video content is uploaded in 30 days than all 3 major TV networks combined in 30 years.

Popularity of Video

86% of all college and university students regularly watch You Tube Videos