A red tractor in a snow-covered field with trees in the background, captured from a drone.

Major Equipment – Powerful tools for today’s farmers

E&B Medel Orchards

Koteles Farms

At Left Lane, we pride ourselves on delivering high-quality video production services tailored to our clients’ needs. Recently, we had the pleasure of partnering with Major Equipment in Ireland to create a series of engaging testimonial videos that showcase their state-of-the-art agricultural machinery. Collaborating closely with the Major Equipment marketing department, we ensured that every detail—from scripts and graphics to technical branding guidelines—was meticulously planned to highlight the exceptional value their equipment offers to farmers.

Our video shoots took us to two remarkable farms in Southern Ontario. The first was a third-generation fruit farm, where we filmed the enthusiastic owner Bill Medel sharing his positive experience with the “Cyclone,” a piece of equipment that has revolutionized their operations. Next, we visited Kotelis Farm in Tillsonburg, renowned for its asparagus production. There, Joe Koteles discussed his investment in the “Major Mower,” emphasizing how it has enhanced their farming efficiency.

 Utilizing dual-camera setups for interviews, along with boom mics for pristine audio along with some dynamic drone footage, we captured the essence of these farms and the powerful impact of Major Equipment’s machinery.

Despite the challenges of coordinating across different time zones, our collaboration with Eibhlin Murphy and the Major Equipment marketing team was seamless. This project not only showcases the innovative products of Major Equipment but also highlights the strong partnerships we build at Left Lane. If you’re looking for compelling video content that resonates with your audience and elevates your brand, we are here to help you drive success.

 

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