Client: Carmen’s Group

Carmen’s is the story of a remarkable journey that evolved from a family owned quaint bakery on Concession Street in Hamilton into an award-winning wedding and event conglomerate. Over the years, our strong partnership has allowed us to document numerous memorable events, including the Amici Cup, boxing events, galas, and conventions. We were there to capture RISE, an extraordinary evening when Peter Mercanti handed over the keys to the family business to his sons, PJ and Joe. For more than 15 years our sister company, Love Madly, has also been instrumental in capturing many romantic and memorable weddings hosted at Carmen’s stunning venues. Through the trust of the Mercanti Family, we have had the privilege of establishing an extensive library of footage over the past 12 years which allowed us a unique opportunity to create a captivating rebranding video that reflects the true essence of the brand new Carmen’s Group

Our dedicated team worked closely with the marketing specialists at Carmen’s to craft a promotional video that showcases their impressive transformation. With the recent establishment of their boutique C Hotel, the acquisition of the picturesque Lakeview location and The Arlington, in Paris, Ontario, as well as the management of the Hamilton Convention Centre, Carmen’s Group is thriving like never before. We are honoured to have been part of their journey, documenting their milestone events and celebrating the vibrant hospitality industry alongside them. This promotional video not only tells the story of Carmen’s legacy but also highlights their incredible future, which is shining brighter than ever. You can trust Left Lane to capture YOUR story and elevate your brand through compelling visuals.