Client: Carmen’s Group Over the past year we have been working with the Marketing and Events team at Carmen’s to create a promotional video that truly captures the essence of who and what the Carmen’s Group is. After building their own on-site boutique Hotel, acquiring the beautiful Lakeview location and managing the Hamilton Convention Centre they have all come together to form the new Carmen’s Group. The evolution of this family-owned company, from being a small bakery on Concession Street to an Award Winning Wedding and Event Conglomerate has been quite the journey and their future looks incredibly bright. On Wednesday evening they hosted a huge party to celebrate their hospitality industry colleagues from across the city and as Peter Mercanti, owner and founder, passed the torch to his sons PJ and Joe, it was a very emotional moment for many in attendance. We are proud to have followed along on many of their events over the past 8 years and to have been asked to produce this film that captures the story of Carmen’s and the new Carmen’s Group.