Client: Niagara Region

At Left Lane, we believe in the power of storytelling through video, and our collaboration with Niagara Region truly embodies this philosophy. When approached to create a special film for Father’s Day, we were thrilled to delve into the concept of “DADvertising.” While much of the focus in parenting often highlights the nurturing role of mothers, this project gave us the opportunity to shine a light on the crucial and impactful role that fathers play in our lives. With a heartfelt approach, we aimed to capture the essence of fatherhood, celebrating the unique bond between dads and their children.

This project was entirely unscripted, allowing the genuine emotions and authentic moments to unfold naturally on camera. The result is a touching tribute that showcases the love, guidance, and fun that dads bring to their families. We are so grateful to the dads and children who agreed to participate and be on camera, to the Niagara Region and to Jeff Biletchi and his talented team for entrusting us with this important narrative. The end result not only resonates with viewers, but also reinforces the significance of fatherhood in today’s society. Join us in celebrating the fathers who inspire us every day through our DADvertising film, a testament to the remarkable journey of being a dad.