Client: Arcelormittal

We are excited to share our journey in creating the “The Making of the Pan Am Cauldron” video for ArcelorMittal Dofasco, a project that presented unique challenges and rewarding opportunities for our Left Lane team. 

During the production process of this video, we navigated significant constraints due to the stringent CBC Broadcast rights in place during the Opening Ceremonies of the Pan Am Games. These limitations required us to be both strategic and creative in our approach to capturing content. Despite these challenges, we were fortunate to document some remarkable moments, such as the cauldron’s arrival under the cover of night and its subsequent assembly prior to the games.

The culmination of our efforts has resulted in a video that we are extremely proud of. It is with great pride that we now share this project publicly, following its initial release several months ago. We are grateful for the opportunity to have worked on such a significant project and look forward to future collaborations that allow us to push the boundaries of creativity and storytelling.