Client: Hamilton Health Sciences Foundation

Fresh Chapter in Pediatric Care

We’re excited to share one of our most meaningful projects—a video announcing the new name and logo for the McMaster Children’s Hospital Foundation, now proudly known as Mac Kids.

This rebrand is more than a visual update—it’s a bold step forward in supporting pediatric care for families across our region. The new identity reflects the foundation’s commitment to innovation, compassion, and community, ensuring that children receive the best care when they need it most.

Why Storytelling Matters in Healthcare

When it comes to healthcare, facts and figures are important—but stories are what truly connect people to a cause. Our goal for this video was to create an emotional narrative that resonates with donors, families, and the community. By showcasing the heart behind the Mac Kids brand, we aimed to inspire action and build a sense of shared purpose.

Stories have the power to turn a name change into a movement. They help people see the real impact of their support—whether it’s funding life-saving equipment, advancing research, or providing comfort to families during difficult times. Through this video, we wanted viewers to feel the hope and strength that Mac Kids represents.

Behind the Scenes

Working closely with the communications and marketing team at Hamilton Health Sciences Foundation, we collaborated on every detail—from concept development to final edit. Every frame was designed to reflect warmth, optimism, and the incredible work being done for children in our community.

We’re honored to help tell this story and celebrate a new chapter for Mac Kids.

Learn more about this exciting change and how you can support pediatric care: Read the full announcement here.